I.C.E. LIGHTS UP DOWN THE CLOWN

Innovative Concepts in Entertainment

If you thought Down the Clown was done innovating, think again. ICE has just launched a dynamic lighting kit upgrade that’s breathing new life into these beloved cabinets and operators are already reporting a jump in gameplay. RePlay Magazine

What’s New: LED Illumination That Plays Along

This isn’t just a cosmetic tweak. ICE’s kit integrates vibrant LEDs, color sequencing, and synchronized effects that respond to gameplay. In short: the cabinet reacts to what players are doing, turning simple actions into immersive visual feedback. RePlay Magazine

Kits are offered for both single-unit and dual-unit (with marquee) setups, making it easy to update existing floors without a full replacement. RePlay Magazine

Why It Matters: More Eye Candy, More Plays

Operators are already singing its praises. According to Game Castle’s operational director, Leroy Puijn, the lighting kit “was certainly gaining more plays than normal...it's almost paid for itself already in a few weeks.” RePlay Magazine

This kind of visual enhancement does more than just look good, it helps your floor stand out. In a sea of machines and flashing lights, any game that offers a little extra sensory pull can make a big difference in attracting new players or re-engaging passersby.

How to Get It

Want to upgrade? ICE provides direct ordering links: a single-game kit, a two-game + marquee kit, or you can browse all options at their parts store. RePlay Magazine